Event logos

Events and conferences that appeal to external audiences, including the local community or professional groups, can be provided with a unique event logo if there is value in creating an independent brand.

Internal events or conferences are those that are focused on the student body community (past or present), staff or faculty. They should be branded with the University of Waterloo master identity. No special logos are required.

Guiding principles

• Event logos should use the typeface Gotham.
• 'University of Waterloo' must appear as part of the logo. The 'University of Waterloo' wordmark may be removed when the event logo is used in conjunction with the University, faculty or department logo.
• Use University or faculty colour palettes, as appropriate.

Sample event logos