The following guidelines explain where logos should be placed.
Print canvas
Generally, logos should be placed at the bottom of print pieces, such as reports, viewbooks, and posters.
Exceptions to this guideline include large physical installations, where the logo needs to be visible (for example zap banners) and business cards.
Sample applications
Click the image to view full-size.
University of Waterloo
The University of Waterloo horizontal logo can be placed on the left or right of the canvas. The University of Waterloo vertical logo should be placed in the centre of the canvas.
Co-brand
The co-brand logo lockup can be placed on the left or right of the canvas.
Digital canvas
Generally, the University of Waterloo logo should appear at the top of page, and the Faculty, co-brand, or partner logo should appear at the bottom of the page.
Exceptions to this guidelines include cases where the digital application is proprietary to a specific Faculty, co-brand or partner.
Sample applications
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This sample shows the University of Waterloo homepage, with the University of Waterloo logo in the header. See a live demonstration.
This sample shows the Faculty of Arts webpage, with the University of Waterloo logo in the header, the site title 'Arts' and the Faculty of Arts logo in the site footer.
Advertising
Logos should be placed at the bottom of all print and digital advertising layouts, either on the left, centred or right, depending on the type of logo.
Sample applications
Sample applications coming soon.
