Department of Psychology Researchers Awarded $10 Million U.S. for Global Tobacco Study

Wednesday, December 8, 2021

Geoffrey Fong, founder and chief principal investigator of the ITC Project, is co-leading the grant’s national cohort studies of adult smokers, vapers, and dual users (for example, those who both smoke and vape) in the U.S., Canada, England, Australia, New Zealand, Japan, and South Korea—countries that have very different approaches to cigarettes, e-cigarettes, and other new nicotine products, such as heated tobacco products. 

“Governments all over the world need data to guide evidence-based approaches to regulate tobacco products,” said Fong, professor of psychology at Waterloo. “To date, there has been mostly speculation about the impact of policies on e-cigarettes and other new nicotine products. This project allows us to compare the behavioural and potential future health impacts of different regulatory strategies being carried out in different countries with great potential to inform evidence-based approaches to e-cigarettes and other new nicotine products.”

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