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photo of Keiko Katsuragawa and Ed Lank
Tuesday, June 11, 2019

New tool shows that goodwill may trump profit as a work motivator

Researchers at the Cheriton School of Computer Science have found that individuals may be more motivated to do work for their favourite charity than for money. 

In a study reviewing the efficacy of a new online work-sharing platform designed to put money into the hands of charities, the researchers discovered that people providing their skills and labour toward a specific task tended to do a better job if they knew their favourite charity rather than themselves would be paid for it.