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University of Waterloo researchers have developed a novel tool that will allow user-experience designers to create more effective, personalized games and marketing campaigns.

Unlike other tools that categorize gamers by types, the new “player traits model,” along with a 25-item survey, can be used to more easily and accurately evaluate the kind of games people will enjoy. The model is based on five traits — social, aesthetic, challenge, goal and narrative.

More than 75 billion Internet of Things (IoT) devices are expected to be online by 2025. These connected devices will bring many new applications to our daily lives — everything from smart thermostats that sense and adjust room temperature independently, to cameras that monitor road congestion so traffic flows more efficiently, to high data rate sensors that will make self-driving cars possible.

The Canada Foundation for Innovation has awarded funding to 23 University of Waterloo researchers for infrastructure, among them Cheriton School of Computer Science Professors Ali José Mashtizadeh and co-PI Trevor Brown to develop scalable systems software for next generation architectures, and Cheriton School of Computer Science Professor