Careers in Marketing and CommunicationsExport this event to calendar

Wednesday, October 27, 2021 — 12:30 PM to 2:00 PM EDT

Are you curious about career opportunities in Marketing and Communications?

Join us in a conversation with Arts alumni who are leading the way in the Marketing and Communication sector.

Marketing and Communications Manager, Digital Marketing Specialist, Marketing Automation Manager, Content Strategy Manager, Director, Brand Marketing, Chief Marketing Officer - these are just a few of the roles that our guest speakers have held through their carrers in MarComm. Do you have what it takes? Find out through our panel discussion. (Followed by breakout sessions with individual alumni).

Meet your Arts alumni!

Julie Ford (BA '07, English)

Photo of Julie FordJulie Ford began her marketing career as a content marketer more than 14 years ago. She has since grown to become a marketing strategist and leader. Julie has been building and leading high performance marketing teams since 2013 in technology companies as well as her own marketing agency. In her current role as Vice President of Marketing at SkyX, a high growth startup in the drone and aerial data space, Julie is focused on building and scaling the marketing team. Julie was previously Head of Marketing at Leonardo where she completely repositioned the company, refreshed the brand and digital presence and significantly increased marketing’s revenue contribution. Julie has also scaled her own marketing agency over eight years working with numerous Toronto-based tech companies and many notable brands, including Tridel, SickKids Hospital, Peller Estates Winery, Henry’s Camera.

Paulina Morgan (BA '18, Honours Economics)

Photo of Paulina MorganPaulina is a graduate of the University of Waterloo’s Arts and Business program. Having completed her B.A. of Honours Economics, she also minored in French, having studying abroad in Paris.

Having worked at both a multi-national financial institution and with a digital product in the quick paced environment of the agile tech start-up world, Paulina’s focus is primarily in marketing automation in the tech industry.

These days, Paulina continues to works with innovative and creative companies to help them succeed by creating product need, boosting brand ainity, building trust and fostering authentic connections with audiences. With a curious, creative and analytical mind - she loves to collaborate in teams to solve challenges and bring new ideas to life in environments of change and disruption.

Gaurav Pokharel (BA '12, English)

Photo of Gaurav PokharelGaurav brings more than 8 years of experience in the executive recruitment industry, having supported global, national, and boutique search firms.

A multi-lingual immigrant raised in Canada, Gaurav is driven by his lived experience, bringing a deep commitment to advance diversity, inclusion, and equity principles at the senior executive levels. At Massey Henry, he supports the sourcing and assessment of senior candidates and leads the development of communications and marketing related to the recruitment process, including candidate briefs and advertisements.

Gaurav holds a Bachelor of Arts from the University of Waterloo. He recently concluded the Accessibility for Ontarians with Disabilities Act (AODA) training course from AODA.ca and is a candidate for the Digital Strategy and Communications Management certificate from the University of Toronto’s School of Continuing Studies.

Sonya Verheyden (MA '95, French Studies)

Photo of Sonya After years of indulging in her favorite things (chocolate, food and consumer electronics!) - Sonya now gets to work with her favorite brands to bring their products to life in retail through industry-leading merchandising, assisted sales, training, field marketing, brand advocacy and deep retail analytics.

With more than 20 years’ experience in global marketing and sales channel leadership roles across industries, Sonya has built and led industry-leading B2B, B2C and retail channel programs and teams across North America, Europe, Middle East, Asia and Latin America.

*Bio prepared by the Arts Advancement Office

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