Cigarette Sales and Sources

Cigarette Sales

Since 2001, tobacco companies have been required by the Tobacco Reporting Regulations to provide Health Canada with reports on sales of tobacco products. Health Canada has released this sales data, which represent “shipments from tobacco companies in a province or territory, but do not include estimates of illicit tobacco sales.” These data are outlined below, and available in full at: https://www.canada.ca/en/health-canada/services/publications/healthy-living/federal-provincial-territorial-tobacco-sales-data/page-2.html

In 2017, cigarette sales in Canada totaled over 27 billion sticks (27,110,716,886), down from over 42 billion in 2001. Figure 3.1 shows total cigarette sales for Canada, from 2001-2017. Total sales generally declined until 2008, when sales increased for a couple of years before leveling off, and then again declining in recent years. These overall sales figures do not take into account population size; on a per capita basis, sales have continued to decline over this time, as population grew from approximately 31 million in 2001v to over 36.5 million in 2017.vi

See data table below with 95% confidence intervals.

Figure 3.2 shows sales data for 2017 by province/territory. Again, this does not adjust for population size, but represents the size of the cigarette market in each province/territory. Ontario has the highest cigarette sales, at over 9.8 billion cigarettes, followed by Quebec with over 6.6 billion, and Alberta with nearly 3.7 billion.

See data table below with 95% confidence intervals.

Table 3.1 shows yearly cigarette sales by province/territory from 2001 to 2017. Overall, sales have decreased during this time in all provinces/territories except Newfoundland and Labrador.

See data table below with 95% confidence intervals.

Download table 3.1 cigarette sales (in thousands), by province/territory, 2001-2017 (.xlsx)