The Faculty of Arts and Stratford Campus stand proud as second-year Global Business and Digital Arts (GBDA) student Ariana Cuvin wins the Government of Canada’s 150 anniversary logo competition.
Ariana Cuvin's new year's resolution was to expand her artistic portfolio.
So
when
the
19-year-old
global
business
and
digital
art
major
at
University
of
Waterloo
stumbled
on
the
Department
of
Canadian
Heritage
logo
design
contest,
she
decided
to
enter.
She
just
didn't
expect
to
win.
Cuvin's creative design was chosen out of 300 nationwide submissions to represent Canada's 150th birthday in 2017.
She
did
lots
of
research
on
Canadian
symbols
throughout
history
and
tried
very
hard
to
steer
clear
of
the
maple
leaf
because
it
is
"tried
and
true.
[...]
Read
the
full
story.
The maple leaf is the nation’s most iconic symbol, and I used subtle design choices to represent Canada and its Confederation. The base of the leaf is made up of four diamonds (diamonds are celebratory gems), with nine more expanding outwards from them, meant to represent the four provinces that formed Confederation in 1867 eventually growing to the 13 provinces and territories. The repeated shape is meant to create a sense of unity and the 13 shapes forming the leaf represents our togetherness as a country. In the coloured iterations, the center four diamonds are similar in colour. From left to right, similar colours are used in a row to show the provinces and territories that joined Canada in the same year. The multi-coloured iteration gives a feeling of diversity while the red one shows pride and unity.”
- Ariana Cuvin on her design concept
Ariana was flown to Vancouver last Thursday for the unveiling of the logo with Shelly Glover, Minister of Canadian Heritage and Official Languages.
