GBDA student’s design chosen as Canada's 150 anniversary logo

Monday, April 27, 2015

The Faculty of Arts and Stratford Campus stand proud as second-year Global Business and Digital Arts (GBDA) student Ariana Cuvin wins the Government of Canada’s 150 anniversary logo competition.

Canada 150 logo
From the Waterloo Region Record:

Ariana Cuvin's new year's resolution was to expand her artistic portfolio.

So when the 19-year-old global business and digital art major at University of Waterloo stumbled on the Department of Canadian Heritage logo design contest, she decided to enter. She just didn't expect to win.

Ariana Cuvin

Cuvin's creative design was chosen out of 300 nationwide submissions to represent Canada's 150th birthday in 2017.

She did lots of research on Canadian symbols throughout history and tried very hard to steer clear of the maple leaf because it is "tried and true. [...] Read the full story.

The maple leaf is the nation’s most iconic symbol, and I used subtle design choices to represent Canada and its Confederation. The base of the leaf is made up of four diamonds (diamonds are celebratory gems), with nine more expanding outwards from them, meant to represent the four provinces that formed Confederation in 1867 eventually growing to the 13 provinces and territories. The repeated shape is meant to create a sense of unity and the 13 shapes forming the leaf represents our togetherness as a country. In the coloured iterations, the center four diamonds are similar in colour. From left to right, similar colours are used in a row to show the provinces and territories that joined Canada in the same year. The multi-coloured iteration gives a feeling of diversity while the red one shows pride and unity.”

- Ariana Cuvin on her design concept

Ariana was flown to Vancouver last Thursday for the unveiling of the logo with Shelly Glover, Minister of Canadian Heritage and Official Languages.