Information for

Laura Wood

Assistant Professor

Contact information

Office: B.C. Matthews Hall (BMH) 2208

Phone: 519-888-4567, ext. 34715


Research interests

My research focuses on the consumer behaviour of sport participation, spectatorship, and tourism. Theoretically, I have concentrated on factors such as social identity, motivation, and constraints. I have studied these factors in the context of older adulthood, women’s golf, second homes, sport events, and charity events.

Graduate supervision and student opportunities

I am currently accepting applications from graduate students with related research interests:

  • Consumer behaviour
  • Sport participation
  • Sport marketing
  • Event management

Graduate studies application details

Teaching interests

  • Sport and recreation management
  • Sport marketing
  • Community development


BA (McMaster)

MHK (Windsor)

PhD (Western)

Selected publications

See Google Scholar for full list of publications.

University of Waterloo