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Information for

Laura Wood

Assistant Professor

Contact information

Office: Mathematics & Computer (MC) 1035

Phone: 519-888-4567, ext. 34715

Email: laura.wood@uwaterloo.ca

Research interests

My research focuses on the consumer behaviour of sport participation, spectatorship, and tourism. Theoretically, I have concentrated on factors such as social identity, motivation, and constraints. I have studied these factors in the context of older adulthood, women’s golf, second homes, sport events, and charity events.

Graduate supervision and student opportunities

I am currently accepting applications from graduate students with related research interests:

  • Consumer behaviour
  • Sport participation
  • Sport marketing
  • Event management

Graduate studies application details

Teaching interests

  • Sport and recreation management
  • Sport marketing
  • Community development

Education

BA (McMaster)

MHK (Windsor)

PhD (Western)

Selected publications

See Google Scholar for full list of publications.

Affiliation: 
University of Waterloo