Laura Wood

Associate Professor
Laura Wood

Contact information

Office: B.C. Matthews Hall (BMH) 2208

Phone: 519-888-4567, ext. 43715


Research interests

My research focuses on the consumer behaviour of sport participation, spectatorship, and tourism. Theoretically, I have concentrated on factors such as social identity, motivation, and constraints. I have studied these factors in the context of older adulthood, women’s golf, second homes, sport events, and charity events.

Graduate supervision and student opportunities

I am currently accepting applications from graduate students with research interests related to:

  • Consumer behaviour
  • Sport participation
  • Sport marketing
  • Event management

Graduate studies application details

Teaching interests

  • Sport and recreation management
  • Sport marketing
  • Community development


  • REC 218: Social Entrepreneurship for Change
  • REC 313: Amateur Sport from Playground to Podium
  • REC 356: Leisure and Community
  • REC 611: Issues in Leisure Organizations and Policy


BA, McMaster University 

MHK, University of Windsor

PhD, Western University 

Selected publications

See Google Scholar for full list of publications.