Laura Wood

Research interests

My research focuses on the consumer behaviour of sport participation, spectatorship, and tourism. Theoretically, I have concentrated on factors such as social identity, motivation, and constraints. I have studied these factors in the context of older adulthood, women’s golf, second homes, sport events, and charity events.

Graduate supervision and student opportunities

I am currently accepting applications from graduate students with research interests related to:

• Consumer behaviour
• Sport participation
• Sport marketing
• Event management

Graduate studies application details

Teaching interests

• Sport and recreation management
• Sport marketing
• Community development

Courses

• REC 218: Social Entrepreneurship for Change
• REC 313: Amateur Sport from Playground to Podium
• REC 356: Leisure and Community
• REC 611: Issues in Leisure Organizations and Policy

Education

BA, McMaster University 

MHK, University of Windsor

PhD, Western University 

Selected publications

See Google Scholar for full list of publications.