matt tolliver

Our one-of-a-kind Recreation and Sport Business program enables you to combine recreation courses with transferable business skills – giving you the best of both worlds!

What will I get out of the program?

  • Take recreation and sport courses from Waterloo’s top recreation professors, and business courses from Waterloo and Wilfrid Laurier University’s (WLU) renowned School of Business and Economics.
  • Gain a solid understanding of recreation combined with business skills in areas such as:
    • Accounting
    • Finance
    • Human resources
    • Marketing
  • Be uniquely qualified to pursue a career in the recreation and sport industry and beyond.
  • Prepare to work in the public, private, or not-for-profit sectors, start your own business or pursue graduate studies (e.g. an MBA).

Hear from a current student

Sample Courses

  • AFM 131 - Introduction to Business in North America
  • REC 202 - History of Western Sport
  • REC 215 - Marketing Recreation and Sport Services
  • REC 213 - Principles of High Performance Organizations in Recreation and Sport
  • REC 313 - Mobilizing Resources for Recreation and Sport Delivery
  • REC 413 - Innovative Solutions in Recreation and Sport Business
  • **BUS 352W - Marketing Research Resources
  • REC 420 - Advanced Program Evaluation in Leisure Services

**Offered through Wilfrid Laurier

Refer to the Undergraduate Calendar for the degree requirements.

How do I choose this major?

  • Apply to Recreation and Leisure Studies and select “recreation and Sport Business” as your subject of major interest. If accepted to Recreation and Leisure Studies, you’ll be placed in Recreation and Sport Business before arriving in Waterloo in September!
  • Submit a Plan Modification form to BHM 2201.

Customize your degree

Some students may also wish to complete a double degreeminor or joint honours with their degree in Recreation and Sport Business.

Careers

Possible career paths

  • Fitness Centre Manager
  • Community Development Manager
  • Wellness Director
  • Marketing Specialist

Recreation and Leisure alumni positions

  • Corporate Partner Service & Activation - Toronto FC
  • Assistant Video Coordinator - Hamilton Tiger-Cats
  • Game Operations Coodinator - Maple Leaf Sport & Entertainment
  • Manager of Player Development - Western Hockey League

Check out some more rewarding careers of past Rec and Leisure graduates.