Recreation and Sport Business

matt tolliver

Our one-of-a-kind Recreation and Sport Business program enables you to combine recreation courses with transferable business skills – giving you the best of both worlds!

What will I get out of the program?

  • Take recreation and sport courses from Waterloo’s top recreation professors, and business courses from Waterloo's experts in accounting, human resources and various other programs.
  • Gain a solid understanding of recreation combined with business skills in areas such as:
    • Accounting
    • Finance
    • Human resources
    • Marketing
  • Be uniquely qualified to pursue a career in the recreation and sport industry and beyond.
  • Prepare to work in the public, private, or not-for-profit sectors, start your own business or pursue graduate studies (e.g. an MBA).

Hear from a current student

Remote video URL

Sample Courses

  • AFM 131 - Introduction to Business in North America
  • REC 202 - History of Western Sport
  • REC 215 - Marketing Recreation, Sport, and Events
  • REC 213 - The Business of Professional Sport
  • REC 313 - Amateur Sport from Playground to Podium
  • REC 413 - Innovative Solutions in Recreation and Sport Business
  • REC 420 - Advanced Program Evaluation in Leisure Services

Refer to the Undergraduate Calendar for the degree requirements.

How do I choose this major?

  • Apply to Recreation and Leisure Studies and select “recreation and Sport Business” as your subject of major interest. If accepted to Recreation and Leisure Studies, you’ll be placed in Recreation and Sport Business before arriving in Waterloo in September!
  • Submit a Plan Modification form to BHM 2201.

Customize your degree

Some students may also wish to complete a double degreeminor or joint honours with their degree in Recreation and Sport Business.


Possible career paths

  • Communications and Game Day Coordinator, University of Waterloo Athletics
  • Manager of Events, Coaching Association of Canada
  • Marketing Specialist, Sports Camp Canada
  • Social Media Manager
  • Operations Supervisor
  • Sports Sponsorship Coordinator

Recreation and Leisure alumni positions

  • Corporate Partner Service & Activation - Toronto FC
  • Assistant Video Coordinator - Hamilton Tiger-Cats
  • Game Operations Coodinator - Maple Leaf Sport & Entertainment
  • Manager of Player Development - Western Hockey League

Check out some more rewarding careers of past Rec and Leisure graduates.