Ron E. McCarville

Professor Emeritus

Dr. Ron McCarvilleContact information

Email: mcarvill@uwaterloo.ca

 

Research interests

  • Marketing
  • Management
  • Consumer Behaviour
  • Persuasion
  • Service Quality

Education

BSc, Acadia University 

BEd, Acadia University 

MRec, Acadia University 

PhD, Texas A&M University 

Selected publications

See Google Scholar for full list of publications. 

Affiliation: 
University of Waterloo