Professor

Dr. Ron McCarvilleContact information

Office: B.C. Matthews Hall (BMH) 2314

Phone: 519-888-4567, ext. 33048

Email: mcarvill@uwaterloo.ca

 

Research interests

  • Marketing
  • Management
  • Consumer Behaviour
  • Persuasion
  • Service Quality

Courses

  • REC 215: Marketing Recreation and Sport Services
  • REC 420: Advanced Program Evaluation in Leisure Services
  • REC 600: Integrative Seminar in Recreation and Leisure Studies

Check out Ron's Distinguished Teaching Award video describing student engagement in teaching

    Education

    BSc, BEd, MRec (Acadia)

    PhD (Texas A&M)

    Selected publications

    See Google Scholar for full list of publications. 

    Affiliation: 
    University of Waterloo