Ron E. McCarville

Research interests

• Marketing
• Management
• Consumer Behaviour
• Persuasion
• Service Quality

Selected publications

• McCarville, R.E., Shaw, S. M., and Ritchie, M. (2013). Shopping as Leisure:  A Study of Avid Shoppers. In press.
• Potwarka, L.R., McCarville, R.E., Johnson Tew, P., & Kaczynski, A. (2010). Sponsorship recognition: Exploring involvement-exposure interaction effects and the influence of multiple mediums. Event Management: An International Journal, 13(4), 233-248.
• Meldrum, J., & McCarville, R.E. (2010). Understanding commitment within the leisure service contingent workforce. Managing Leisure: An International Journal, 15(1/2), 48-66.McCarville, Ronald E. & MacKay, Kelly. (Eds.) (2007): Leisure for Canadians.  State College, PA., Venture Publishing.
• McCarville, R. (2007). From a fall in the mall to a run in the sun: One journey to Ironman triathlon Leisure Sciences 29(2): 159-173.
• Bernier, Y. & McCarville, R. (2005). Service guarantees and opportunistic behavior in a leisure setting: The influence of selected personal and situational variables.   Journal of Park and Recreation Administration, 23(4): 39-57.
• Barnes, M. & McCarville, R. (2005). Patron or philanthropist? Charitable giving to a performance based leisure provider.  Journal of Park and Recreation Administration, 23(2): 110-134.
• McCarville, Ronald E. (2002). Improving leisure services through marketing action. Sagamore Publishing.