Information for

Ron E. McCarville


Ron McCarville


BSc, BEd, MRec (Acadia)

PhD (Texas A&M)

Contact information

Office: B.C. Matthews Hall 2214 

Phone: (519) 888-4567, ext. 33048



Research interests

  • Marketing
  • Management
  • Consumer Behaviour
  • Persuasion
  • Service Quality

    Selected publications

    • McCarville, R.E., Shaw, S. M., and Ritchie, M. (2013). Shopping as Leisure:  A Study of Avid Shoppers. In press.
    • Potwarka, L.R., McCarville, R.E., Johnson Tew, P., & Kaczynski, A. (2010). Sponsorship recognition: Exploring involvement-exposure interaction effects and the influence of multiple mediums. Event Management: An International Journal, 13(4), 233-248.
    • Meldrum, J., & McCarville, R.E. (2010). Understanding commitment within the leisure service contingent workforce. Managing Leisure: An International Journal, 15(1/2), 48-66.McCarville, Ronald E. & MacKay, Kelly. (Eds.) (2007): Leisure for Canadians.  State College, PA., Venture Publishing.
    • McCarville, R. (2007). From a fall in the mall to a run in the sun: One journey to Ironman triathlon Leisure Sciences 29(2): 159-173.
    • Bernier, Y. & McCarville, R. (2005). Service guarantees and opportunistic behavior in a leisure setting: The influence of selected personal and situational variables.   Journal of Park and Recreation Administration, 23(4): 39-57.
    • Barnes, M. & McCarville, R. (2005). Patron or philanthropist? Charitable giving to a performance based leisure provider.  Journal of Park and Recreation Administration, 23(2): 110-134.
    • McCarville, Ronald E. (2002). Improving leisure services through marketing action. Sagamore Publishing. 
    University of Waterloo