Global Business and Digital Arts

Have a mind for business and a flair for design?

Hone the creative, technical, and business skills you need to thrive in a fast-evolving world.

In this unique program, you’ll spend your first year at Waterloo's main campus, where you'll gain a solid foundation linking creative design, globalization, business ethics, economics, and marketing.

For your final 3 years, you'll move to our Stratford School of Interaction Design and Business, located 45 kilometres west of the main campus. There, you'll develop design-driven solutions to social problems and create new forms of cultural expressions in a global context. And thanks to our project-based approach, you’ll also hone your collaboration and project management skills.

Drool-worthy tech

Waterloo’s Stratford School boasts facilities that include a recording studio, video editing suites, a UX observation room, and more.

Study overseas

Want to see the world and gain a more international perspective? Spend your third year studying in England, Hong Kong, or Australia — to name just a few options.


Waterloo’s Global Business and Digital Arts program features internships, classroom learning, study-abroad opportunities, and more.

About the Global Business and Digital Arts (GBDA) program

briefcaseGain experience with a paid internship after third year

Arrow pointing up and clickingApply directly to this program on your application

Graduation cap Earn a Bachelor of Global Business and Digital Arts


Admission requirements

  • Ontario students: 6 Grade 12 U and/or M courses including
    • Any Grade 12 U English - (Minimum final grade of 75% is required)
    • 4U Mathematics of Data Management is recommended
  • Admission average: Mid-80s
  • An Admission Information Form is strongly recommended
  • Not studying in Ontario? Search our admission requirements

First-year Global Business and Digital Arts courses

September to December

ARTS 130 - Inquiry and Communication
CS 105 - Introduction to Computer Programming 1
A course in a second language
2 electives

January to April  

GBDA 101 -  Introduction to Digital Media Design
ARTS 140 - Information and Analysis
CS 106 - Introduction to Computer Programming 2
ECON 101 - Introduction to Microeconomics
A course in a second language


After first year

See the range of Global Business and Digital Arts courses. You can also view a list of the courses you’ll be required to take for your degree.

Throughout your time in the program, you can take 4 elective courses from over 100 subject areas at Waterloo.

Sample upper-year courses

GBDA 228 – Digital Imaging for Online Applications
GBDA 303 – Innovation, Project, and Change Management
GBDA 304 – Marketing in the Digital World
GBDA 311 – Introduction to Business Financials

What can you do with a degree in Global Business and Digital Arts?

While each student's choice of courses and careers will be unique, these are common areas where we expect graduates to work. You can also read alumni profiles on the GBDA website.

  • Social media management
  • Digital product development
  • Project management
  • User experience designer
  • Digital marketing
  • Entrepreneurship

Learn more