Psychology on the Street

Wednesday, September 9, 2015

black and whtie drawing of New York City skylineA city is a vastly complicated network of human interactions—between individuals, groups, and the physical design of city spaces. Understanding how this network functions, and how urban design influences human health, wellbeing, and happiness can help make better cities. In the Urban Realities Laboratory at the University of Waterloo, our team, lead by Dr. Colin Ellard, specializes in measuring the relationships between human behaviour and urban design using a unique approach: rather than using the traditional methods of experimental psychology, we measure urban behaviour where it actually happens—out on the street. For the complete article please go to Psychology on the Street