Our international team of researchers investigate the role of sport spectator experiences in the promotion of individual health and well-being.
To achieve this goal, we employ various technologies as both a methodology (e.g., social neuroscience, eye-tracking, second screens, etc), and a means of experiencing sport events (e.g., virtual reality, augmented reality, mobile devices).
Our lab's current work focuses on developing a better understanding of the sport consumer experience using social neuroscience methodology. We are interested in addressing the extent to which brain system activation can predict engagement (i.e., flow) and involvement in the sport viewership experience.
Learn more about our current study,Understanding sport viewership experiences: a neuroscience approach.
Director
Luke R. Potwarka, PhD
Associate Professor
Faculty of Health
Department of Recreation and Leisure Studies
University of Waterloo
