THIS SITE

Information for

Luke R. Potwarka

Associate Professor

Director of Campus Athletics Research Network (CARN)

Luke Potwarka


Contact information

Office: Mathematics & Computer (MC) 1042

Phone: 519-888-4567, ext. 32748

Email: lrpotwarka@uwaterloo.ca

Website: Campus Athletics Research Network (CARN)

Research interests

My research focuses on consumer behaviour related to sport events. It addresses the overarching question: under what conditions do sport events have positive impacts for individuals and organizations in host communities? My research draws from diverse disciplinary perspectives (e.g., social psychology, geography) and methodological approaches. The knowledge generated from my work is aimed to improve event management practices in ways that maximize participation and economic-related impacts that can result from hosting elite-sport events. To this end, my research falls within two broad themes: (i) Exploring the role of elite-sport events in the promotion of physical activity and sport participation; and (ii) exploring commercial and tourism-related responses to elite sport events.

Graduate supervision and student opportunities

I am currently accepting applications from graduate students with related research interests:

  • Consumer behaviour
  • Marketing
  • Sport and event management 

Graduate studies application details 

Teaching interests

  • Consumer behaviour
  • Marketing
  • Sport and event management 

Courses

REC 101: Introduction to Recreation and Leisure Studies

REC 311: Event Management

REC 611: Issues in Leisure Organizations and Policy

Education

BA (Waterloo)

MA (Brock)

PhD (Waterloo)

Selected publications

See Google Scholar for full list of publications.

Potwarka, L. R., Drewery, D., Snelgrove, R., Havitz, M. E., & Mair, H. (2017). Modeling a Demonstration Effect: The Case of Spectators' Experiences at 2015 Pan Am Games' Track Cycling Competitions. Leisure Sciences, 1-23.

Potwarka, L.R., & Leatherdale, S. (2016). The Vancouver 2010 Olympics and leisure-time physical activity rates among youth in Canada: Any evidence of a trickle-down effect? Leisure Studies, 35(3), 241-257

Potwarka, L.R. (2015). Exploring physical activity intention as a response to the Vancouver Olympics: An application and extension of the theory of planned behavior. Event Management, 19(1), 73-92

Potwarka, L.R., McCarville, R.E., & Kaplanidou, K. (2014). Predicting decisions to purchase from sponsors of the Vancouver 2010 Olympics. International Journal of Sport Management and Marketing, 15(5-6), 238-260.

Affiliation: 
University of Waterloo