Mark E. Havitz

Research interests

• Marketing (in both profit and not-for-profit settings)
• Ego Involvement with Leisure Activity
• Psychological Commitment to Leisure Brands
• Leisure and Unemployment
• International Tourist Roles

Selected publications

• Havitz, M. E., & Mannell, R. C. (2005). Enduring involvement, situational involvement, and flow in leisure and non-leisure activities. Journal of Leisure Research, 37, 152-177.
• Havitz, M. E., Morden, P. A., & Samdahl, D. M. (2004). The Diverse Worlds of Unemployed Adults: Consequences for Leisure, Lifestyle, and Well-Being. Waterloo, ON: Wilfrid Laurier University Press.
• Iwasaki, Y., & Havitz, M. E. (2004). Examining relationships between leisure involvement, psychological commitment and loyalty to a recreation agency.Journal of Leisure Research, 36, 45-72.
• Johnson Tew, C. P., & Havitz, M. E. (2002). Improving our communication: A comparison of four promotion techniques. Journal of Park and Recreation Administration, 20(1), 76-96.
• Pritchard, M. P., Havitz, M. E., & Howard, D. R. (1999). Analyzing the commitment loyalty link in service contexts. Journal of the Academy of Marketing Science, 27, 333-348.
• Havitz, M. E., & Dimanche, F. (1997). Leisure involvement revisited: Measurement advances and conceptual conundrums. Journal of Leisure Research, 29, 245-278.