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Mark E. Havitz

Professor, Department Chair

Mark's home page

Education

BSc, MSc (Michigan State)

PhD (Texas A&M)

Contact information

Office: B.C. Matthews Hall 2206

Phone: 519-888-4567, ext. 33013

Email: mhavitz@uwaterloo.ca

Mark E. Havitz
 

Research interests

  • Marketing (in both profit and not-for-profit settings)
  • Ego Involvement with Leisure Activity
  • Psychological Commitment to Leisure Brands
  • Leisure and Unemployment
  • International Tourist Roles

Selected publications

  • Havitz, M. E., & Mannell, R. C. (2005). Enduring involvement, situational involvement, and flow in leisure and non-leisure activities. Journal of Leisure Research37, 152-177.
  • Havitz, M. E., Morden, P. A., & Samdahl, D. M. (2004). The Diverse Worlds of Unemployed Adults: Consequences for Leisure, Lifestyle, and Well-Being. Waterloo, ON: Wilfrid Laurier University Press.
  • Iwasaki, Y., & Havitz, M. E. (2004). Examining relationships between leisure involvement, psychological commitment and loyalty to a recreation agency.Journal of Leisure Research36, 45-72.
  • Johnson Tew, C. P., & Havitz, M. E. (2002). Improving our communication: A comparison of four promotion techniques. Journal of Park and Recreation Administration20(1), 76-96.
  • Pritchard, M. P., Havitz, M. E., & Howard, D. R. (1999). Analyzing the commitment loyalty link in service contexts. Journal of the Academy of Marketing Science27, 333-348.
  • Havitz, M. E., & Dimanche, F. (1997). Leisure involvement revisited: Measurement advances and conceptual conundrums. Journal of Leisure Research29, 245-278.
Affiliation: 
University of Waterloo

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