Information for

Recreation and Sport Business at Waterloo

You love sports. So make it your career.

Canada has a multi-billion dollar sports industry. To excel in it, you need a solid understanding of recreation and the business smarts to develop and deliver successful products or services.

Whether you dream of working for a major league hockey team, bringing recreational programs to low-income communities, or running your own athletic gear startup, you’re going to need a strong foundation in business.

Waterloo’s one-of-a-kind degree in Recreation and Sport Business gives you just that.

Build your business expertise

Along with courses from our top-ranked Recreation and Leisure Studies department, you'll gain essential skills in marketing, communications, finance, management, and more.

Study at Disney World

Pack your sunscreen! Take advantage of our exchange with the University of Florida and Walt Disney World Resort to learn about tourism, hospitality, and event management in one of the world’s leading tourism destinations.


Russell in stadium with basketball court behind him

As a student at Waterloo, Russell juggled extra-curricular activities, jobs, and school. After he graduated, he joined the Toronto Raptors as their Game Operations Coordinator, using his knowledge and experience from university to launch his career.

About Recreation and Sport Business

Breif CaseAvailable as a co-op and regular program

CapEarn a Bachelor of Arts in Recreation and Sport Business


#1#1 in Canada for hospitality & leisure management research

AHS brain symbolOffered by the Faculty of
Applied Health Sciences

RibbonOnly Recreation and Sport Business degree in Canada


First-year courses

September to December

REC 100 - Introduction to the Study of Recreation and Leisure
REC 101 - Introduction to Recreation and Leisure Services
REC 120 - Program Management and Evaluation
AHS 107 - Sociology of Activity, Health, and Well-being
PSYCH 101 - Introductory Psychology

January to April

REC 215 - Marketing Recreation and Sport Services
BET 100 - Essentials of Entrepreneurial Behaviour
1 electives


After first year

About half of the classes you’ll take will be Recreation and Leisure Studies courses. With your remaining classes, you can choose electives from many of the 100 subject areas at Waterloo.

View all the courses required for your degree.

Customize your degree

You can also add additional areas of interest and expertise by including a minor/minors as part of your degree.


Sample upper-year courses  

REC 215 – Marketing Recreation and Sport Services
REC 253 – Practicum in Therapeutic Recreation

REC 311 – Event Management
REC 405 – Leisure and Well-being



By alternating school terms and paid co-op work terms throughout your degree, you can explore new career areas and types of employers as your career interests evolve.

Sample co-op positions

  • Recreation Therapy Student, St Joseph's Healthcare Hamilton
  • Activity Leaders, Shadow Lake Centre
  • Program Coordinator, Power Play Centre
  • Promotions & Events Coordinator, Sweet Dreams Teashop
  • Counsellor, Ontario March of Dimes
  • Program and Special Event Assistant, City of Waterloo
  • Tournament Operations Intern, Golf Canada

Careers in sport management

Upon graduation from Recreation and Sports Business, you'll be well prepared to pursue a career in sport management, to start your own business, or to continue your education with an MBA or other graduate program. Graduates work for major league sports teams, non-profit organizations, community recreation programs, and a variety of businesses. 

Recent graduates

  • Human Resources Coordinator, Diageo Canada Inc.
  • Events Assistant, Canada Place Corporation
  • Owner, Midas Event Supply
  • Teacher, Toronto District School Board
  • League Manager, Canlan Ice Sports Corp.
  • Coordinator, Maple Leaf Sports & Entertainment Ltd.
  • Recreation Programmer, City of Burlington

Further education

While the full range of further education depends on your individual interests, graduates pursuing a master's, PhD, or other professional program commonly study business administration (MBA) or project management.

Helpful links