Global Business and Digital Arts

three students studying together

Where business insight meets human-centered design

Learn to design, build, and lead in a world shaped by technology.

In your first year at Waterloo's main campus, you will develop foundational skills in design, programming, economics, and global business – the building blocks for everything that comes next.

After your first year, classes take place at the Stratford School of Interaction Design and Business, which is located in the city of Stratford, 45 kilometres west of the main campus.

You'll work on real projects with real stakeholders, designing user experiences, producing digital media, prototyping new products, and developing business strategies for a global market.

You'll graduate with a portfolio, up to four semesters of co-op experience, and the skills to work at the intersection of design, business, and technology.

What courses will you take?

First-year courses

In your first year, you will build the foundation for everything that follows. You'll take two GBDA courses – Introduction to Digital Media Design and Introduction to Global Business – alongside computer programming, economics, and a second language. You'll start learning to think like a designer and a strategist at the same time.

September to December

  • GBDA 101 –  Introduction to Digital Media Design -- OR -- GBDA 102 – Introduction to Global Business
  • CS 105 – Introduction to Computer Programming 1
  • ARTS 160 – Inquiry and Knowledge Creation OR ECON 101 – Introduction to Microeconomics
  • A course in a second language
  • Elective

January to April

  • GBDA 102 – Introduction to Global Business -- OR -- GBDA 101 –  Introduction to Digital Media Design
  • CS 106 – Introduction to Computer Programming 2
  • ARTS 160 – Inquiry and Knowledge Creation OR ECON 101 – Introduction to Microeconomics
  • A course in a second language
  • Elective

This is a sample schedule. Courses may change depending on offering availability. 

After first year

You will be fully immersed in the GBDA program, and almost all of your courses will take place at our amazing Stratford Campus. 

Use your electives to explore new subjects, follow your passions, or complete a minor or diploma.

Sample upper-year courses

GBDA 204 – Working in Teams and Project Management
GBDA 210 – Introduction to User Experience Design
GBDA 304 – Marketing in the Digital World
GBDA 306 – Ethics and Values in Design
GBDA 308 – Entrepreneurship
GBDA 402 – Capstone Project: Cross-Cultural Digital Business
GBDA 405  – Strategic Management

Customize your degree

In GBDA, we believe in the power of interdisciplinary connections. You can enhance your degree by including a minor* or diploma to gain additional insights and expertise from various fields. While pursuing a minor or diploma is not required, it offers a valuable way to enhance your degree and broaden your perspective.

Consider choices in areas such as business; technology and entrepreneurship; computing; health and science; or society, innovation, and sustainability to gain expertise across various fields.

*You may need to take additional electives. Chat with your academic advisor as early as first year if you’re interested in pursuing a minor or diploma.

Faculty:
Faculty of Arts

Degree:
Bachelor of Global Business and Digital Arts

Available as a co-op program?
Co-op only

Available as a regular program?
No

Available as a minor?
No

Study overseas. Want to see the world and gain a more international perspective? Spend your third year studying in the United Kingdom, Spain, Singapore, or Australia —to name just a few options.

Cutting-edge technology, all in one place. GBDA students have access to the largest media library on campus, including a recording studio, video editing suites, a UX observation room, and more.

Co-op = relevant paid work experience

In the world's leading co-op program, you'll explore potential careers, develop valuable skills, graduate with up to two years of paid work experience – and earn while you learn!

Sample co-op job titles

  • Design Intern UX/UI
  • Social Media Manager
  • Digital Marketing Specialist
  • Graphic Design and Animation Associate
  • Web Developer and Design
  • Videographer
  • Marketing Communications Coordinator
  • Interactive Designer
  • Business Development Manager

Co-op work-study sequence

Starting in third year, you'll begin to alternate between school and work every four months, integrating your classroom learning with real-world experience. Work for different employers to get a broad range of experience, or complete a second work term with the same employer to deepen your knowledge.

Your first work term will be in the fall term of third year.

Year September to December (Fall) January to April (Winter) May to August (Spring)
First Study Study Off
Second Study Study Study
Third Co-op Study Co-op
Fourth Study Co-op Co-op
Fifth Study - -


Learn more about co-op →

What can you do with a degree in Global Business and Digital Arts?

While each student's choice of courses and careers will be unique, these are common areas where graduates work.

  • Business strategy
  • UX/UI design
  • Entrepreneurship
  • Product/service design
  • Project management
  • Marketing/communications
­

Admission requirements

Ontario students: six Grade 12 U and/or M courses including

  • Any Grade 12 U English (Minimum final grade of 75% is required)

Students in GBDA benefit from taking a variety of courses in high school. Classes in business studies, technology, and the arts provide helpful background knowledge for GBDA. However, we don't recommend specific courses or course codes since every high school offers different options.

Admission average: Low 80s

Not studying in Ontario? Search our admission requirements.

How to apply

Apply directly to this program on your application.

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Questions about courses, the program, requirements, careers?

Email our GBDA recruitment and admissions coordinator who can answer any questions you have.