Global Business and Digital Arts

three students studying together

Have a mind for business and a flair for design?

Hone the creative, technical, and business skills you need to thrive in a fast-evolving world.

In this unique program, you’ll spend your first year at Waterloo's main campus, where you'll gain a solid foundation linking creative design, globalization, business ethics, economics, and marketing.

For your final three years, you'll move to our Stratford School of Interaction Design and Business, located 45 kilometres west of the main campus. There, you'll develop design-driven solutions to social problems and create new forms of cultural expressions in a global context. And thanks to our project-based approach, you’ll also hone your collaboration and project management skills.

What courses will you take in Global Business and Digital Arts?

First-year courses

As an Arts student, you’ll choose your major at the end of first year. You’re encouraged to explore a second major in first year to discover potential new interests.

You will also take an Arts First course in your first year. In this course, instead of going to a lecture hall, you and your classmates will work together to respond to an intriguing challenge. With only 25 students in each of these first-year courses, you might address topics such as The Science of Happiness, Are We Erasing History?, Games and Culture, and Writing About Poems and Songs.

September to December

  • Arts First Requirement or elective
  • CS 105 – Introduction to Computer Programming 1
  • A course in a second language
  • GBDA 101 –Introduction to Digital Media Design or elective
  • Elective

January to April

  • GBDA 101 –Introduction to Digital Media Design or elective
  • Arts First Requirement or elective
  • CS 106 – Introduction to Computer Programming 2
  • ECON 101 – Introduction to Microeconomics
  • A course in a second language

This is a sample schedule. Courses or when a course is offered may change depending on availability.

After first year

See the range of Global Business and Digital Arts courses. You can also view a list of the courses you’ll be required to take for your degree.

Throughout your time in the program, you can take 4 elective courses from over 100 subject areas at Waterloo.

Sample upper-year courses

GBDA 228 – Digital Imaging for Online Applications
GBDA 304 – Marketing in the Digital World
GBDA 311 – Introduction to Business Financials
GBDA 410 – Seminar in User Experience Research

Remote video URL

Faculty:
Faculty of Arts

Degree:
Bachelor of Global Business and Digital Arts

Available as a co-op program?
Yes

Available as a regular program?
No

Available as a minor?
No

Study overseas. Want to see the world and gain a more international perspective? Spend your third year studying in England, Hong Kong, or Australia —to name just a few options.

Drool-worthy tech. Waterloo’s Stratford School boasts facilities that include a recording studio, video editing suites, a UX observation room, and more.

Co-op = relevant paid work experience

Waterloo's co-op program, the largest in North America, is an amazing way to explore potential careers, learn to interview for jobs, graduate with up to two years of valuable experience — and make money!

Sample co-op job titles

  • Design Intern UX/UI
  • Social Media Manager
  • Digital Marketing Specialist
  • Graphic Design and Animation Associate
  • Web Developer and Design
  • Videographer
  • Marketing Communications Coordinator
  • Interactive Designer
  • Business Development Manager

Co-op work-study sequence

Starting in third year, you'll normally alternate between school and work every four months, integrating your classroom learning with real-world experience. You can return to the same employer for a couple of work terms to gain greater knowledge and responsibility or work for different employers to get a broad range of experience. 

Year September to December (Fall) January to April (Winter) May to August (Spring)
First Study Study Off
Second Study Study Study
Third Co-op Study Co-op
Fourth Study Co-op Co-op
Fifth Study - -

Your first work term will be halfway through third year (September to December 2028).

Learn more about co-op →

What can you do with a degree in Global Business and Digital Arts?

While each student's choice of courses and careers will be unique, these are common areas where graduates work.

  • Social media management
  • Digital product development
  • Project management
  • User experience designer
  • Digital marketing
  • Entrepreneurship

Tuition fees

First-year tuition

Type of fees Tuition (8 months of school)
Domestic (Ontario residents) $14,000
Domestic (Out of province students) $15,000
International (visa students) $55,000
     
  • Estimated amounts listed include incidental fees. Fees based on 2024-25 tuition rates.
  • Visit our financing page to learn about scholarships, estimate your total expenses, and see how co-op can help pay for your education.
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Admission requirements

Ontario students: six Grade 12 U and/or M courses including

  • Any Grade 12 U English (Minimum final grade of 75% is required)

4U Mathematics of Data Management is recommended.

Admission average: Low 80s

Not studying in Ontario? Search our admission requirements.

How to apply

Apply directly to this program on your application.

Related programs

Fine Arts

Communication Studies

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Questions about courses, the program, requirements, careers?

Email our GBDA recruitment and admissions coordinator who can answer any questions you have.