Grads launch insurance product to fill market gap

Friday, March 18, 2022

Minutes away from elective surgery, Eric Blondeel realized he wasn’t insured if he died on the operating table.

Lying on a hospital gurney, Blondeel used the cell phone he still had with him to google where he could purchase some type of last-minute life insurance.

“I wasn’t able to find anything, so I started checking on the chances I could possibly die within the next couple of hours,” says the Waterloo chemical engineering alumnus. “It was an orthopedic surgery but I was going to be under full general anesthetic, which I’d never been before, so I was a bit nervous.”

Blondeel’s 2020 operation at Grand River Hospital in Kitchener was successful but his experience with feeling vulnerable – married with a mortgage he had recently left a job that provided group coverage – led him to co-found Samos Insurance, headquartered in Waterloo.

See Filling a gap in the marketplace for full story.