Elmar Mock: Taking the Plunge - The Art of Breakthrough Innovation

Thursday, October 8, 2015 10:00 am - 10:00 am EDT (GMT -04:00)

Conrad School of Entrepreneurship and Businessstudents are invited to a speaker event featuring Elmar Mock, co-presented with the Accelerator Centre. 

Elmar Mock is an engineer in watchmaking and plastics, and he co-invented the Swatch. He then designed Tissot's Rockwatch before leaving the company and founding his own engineering and technical consultation company, Créaholic in Biel, Switzerland in 1986.

Elmar Mock is cited as an inventor in more than 150 patent families, and he is well known internationally for his innovation factory concept and philosophy of breakthrough innovation. He will share his thoughts about making the impossible possible, comparing high-tech device companies, such as Apple and Samsung, to fish swimming in the ocean, navigating in a viscous medium; and the watch industry to agile birds flying free in the sky. “Will the fish learn to fly, or will the birds learn to swim?"