Short performance innovations: our entrepreneurial journey

Launched by Waterloo Engineering electrical engineering graduates Victoria Brilz and Kip Fyfe, Cochrane Alberta-based 4iiii Innovations designs products for athletes to increase awareness and provide the data required to set a personal best or achieve a podium position.

Hear Victoria and Kip speak about their unique entrepreneurial journey from Waterloo Engineering to producing wearable tech products that are taking athletes to the next level – and beyond.