Conrad prof argues Canada could benefit from trade war

Friday, April 11, 2025

Dr. Victor Cui, a professor of entrepreneurship, innovation and global strategy at the Conrad School of Entrepreneurship and Business, weighed in with an analysis in the Globe and Mail this week on the U.S. tariffs roiling world economic markets.

Cui, the Conrad Research Excellence Research Chair, argued that, from a competitive dynamics perspective, the tariff war between the United States and China could work to the advantage of Canada.

“In today’s global arena, sustainable competitiveness is no longer defined by who controls the most oil or lumber,” he wrote. “Instead, it hinges on who leads in talent and breakthrough technologies, such as artificial intelligence, quantum science, energy storage and advanced robotics.

“Canada now faces an unprecedented chance to build our strengths as the two superpowers reshape the global economic order, unlocking prospects that could work in our favour.”

Go to A bold prediction on tariffs for the full story.