Former student’s sports startup secures $10 million

Tuesday, August 2, 2022

A former student at Waterloo Engineering is a co-founder of a Toronto-based startup company that recently secured $10 million in funding to help fuel its growth.

Kevin Kim, who dropped out of the civil engineering program in his fourth year in 2011, launched Stadium Live Studios in 2020 to develop a digital playground for young sports fans.

Cellphones showing the Stadium Live app in use.

The Stadium Live app, developed by former Waterloo Engineering student Kevn Kim, in use on phones.

Stadium Live, its flagship product, is an online platform that allows users to customize avatars, buy digital collectibles, collect points and engage in other activities with like-minded players.

The funding round was led by KB Partners and Union Square Ventures, and included 35 Ventures, a company co-founded by National Basketball Association star Kevin Durant.

“The sports industry has been really slow at adapting to a new generation of fans,” Kim said. “The industry hasn’t found a good way to engage them. And that’s what we’re trying to solve.”