Peter Carr of management sciences was featured in a recent Toronto Star article about the effects of Facebook going public after the launch of its initial public offering in May 2012.
The article says the company has always struggled with how to continue making money from ads as people shift their computing to hand-held devices such as smartphones.
“Facebook was worried that as people moved away from using bigger screens, this would cause a reduction in their income,” said Carr. “That led to uncertainty and probably influenced their share prices to some degree, because there was a lot of discussion around what this would mean for Facebook’s income. Now they seem to be saying that they’re finding ways to be able to make money from mobile.”