Samuel Chen

Role and responsibilities:

• Executes and manages digital marketing strategies to enhance the global reputation of the Faculty of Engineering, aiming to attract top-tier students, faculty, and staff.
• Oversees content creation, performance analysis, and optimization of digital platforms including websites, social media, and video content, aligning with the University of Waterloo's vision.
• Leads digital projects, integrates digital content across platforms, and provides strategic and collaborative support to ensure effectiveness and adherence to university guidelines.