Waterloo Engineering Alumni Virtual Beer Tasting with Elora Brewing Company

Thursday, November 18, 2021 — 8:00 PM to 9:00 PM EST

Lineup of Elora Brewing Company beers

Join us for an exclusive beer tasting with Waterloo Engineering alumnus Jim Murphy (BASc ’95, Chemical Engineering), chief executive officer of Elora Brewing Company. Jim will be hosting an epic alumni virtual craft beer tasting event – and you’re invited!

Led by Elora Brewing Company’s lead brewer, Dave Soehner, experience a craft beer flight consisting of six handcrafted beers that bring out the best of craft brewing in Ontario, including: Elora Borealis Pale Ale, SHINE IPA, Pilkington Rye IPA, Three Fields Triple Grain Lager, Lodestar Sour Ale with Plum, and Helles Elora*.

This event includes:

Welcome and introduction by Jim Murphy (BASc ’95), CEO of Elora Brewing Company
60-minute tasting with the brewer of the Elora Brewing Company, Dave Soehner, including tasting tips and background on the beers
Beer tasting box details:

*Elora Brewing Company Beer Tasting Box purchased separately**
Six full-size Elora Brewing Company beers plus a great selection of merchandise. Purchase this specially-crafted event beer box for $40 plus tax. The beer box includes the following: 1 x Elora Borealis Pale Ale 473ml can 1 x SHINE IPA 473ml can 1 x Pilkington Rye IPA 355ml can 1 x Three Fields Triple Grain Lager 473ml can 1 x Lodestar Sour Ale with Plum 473ml can 1 x Helles Elora 355ml can 1 x EBC 20oz Bilboa Pint Glass 1 x Elora Brewing Company sticker 1 x Elora Brewing Company magnet 4 x Elora Brewing Company beer coasters Shipping in local delivery area Purchase Beer Tasting Box Shipping is included in the cost of the box for those within the EBC local delivery area or $15 flat rate shipping for those outside of the local delivery area. Delivery or shipping is available to Ontario addresses only. Please check EBC's shipping policies. Please purchase your beer tasting box at least 5 business days in advance of the event to allow time for shipping outside of the free delivery zones - deadline to purchase the beer box is November 10, 2021. You must be 19+ to order the event beer tasting box. *Beer types are subject to change based on availability.

Elora Brewing Company Beer Tasting Box *purchased separately

Six full-size Elora Brewing Company beers plus a great selection of merchandise. Purchase this specially-crafted event beer box for $40 plus tax. The beer box includes the following:

1 x Elora Borealis Pale Ale 473ml can
1 x SHINE IPA 473ml can
1 x Pilkington Rye IPA 355ml can
1 x Three Fields Triple Grain Lager 473ml can
1 x Lodestar Sour Ale with Plum 473ml can
1 x Helles Elora 355ml can
1 x EBC 20oz Bilboa Pint Glass
1 x Elora Brewing Company sticker
1 x Elora Brewing Company magnet
4 x Elora Brewing Company beer coasters
Shipping in local delivery area

Shipping is included in the cost of the box for those within the EBC local delivery area or $15 flat rate shipping for those outside of the local delivery area. Delivery or shipping is available to Ontario addresses only. Please check EBC's shipping policies. Please purchase your beer tasting box at least 5 business days in advance of the event to allow time for shipping outside of the free delivery zones - deadline to purchase the beer box is November 10, 2021.

You must be 19+ to order the event beer tasting box.

*Beer types are subject to change based on availability.

Cost: Virtual event is free; Beer box is sold separately for $40 plus tax.

BIOGRAPHY

Jim Murphy (BASc 1995) Jim Murphy
BASc 1995, Chemical Engineering
Chief Executive Officer
Elora Brewing Company

Jim Murphy is a serial entrepreneur, software engineering leader and advocate for hand crafted, locally produced food and beverage. He graduated from Waterloo Engineering in 1995 and spent the next 13 years in tech hot spots from Boston and Texas to New York and the California Bay Area before returning home to Ontario. Jim's companies have spanned technical simulation software and Internet infrastructure to enterprise software and multi-sided marketplaces.

In 2016, Jim sold his company, Boltmade to Shopify to help lead Shopify's Waterloo office. He and his team bolstered the explosive growth of high volume, complex merchants on Shopify e-commerce platform in the years since.

In 2015, Jim and his partners founded the Elora Brewing Company, a craft brewery in the heart of beautiful Elora, Ontario. Today Elora is available at LCBO stores across the province and at select bars and restaurants and of course at the brewery itself!

Host

Engineering Alumni Affairs

Event website

Cost

Event is free; Beer tasting box is sold separately for $40 plus tax

Location

Zoom - link will be shared with those who register