Dean of Engineering Office
Engineering 7 (E7), Room 7302
Direct line: 519-888-4885
Internal line: ext. 44885
Join us for an exclusive beer tasting with Waterloo Engineering alumnus Jim Murphy (BASc ’95, Chemical Engineering), chief executive officer of Elora Brewing Company. Jim will be hosting an epic alumni virtual craft beer tasting event – and you’re invited!
Led by Elora Brewing Company’s lead brewer, Dave Soehner, experience a craft beer flight consisting of six handcrafted beers that bring out the best of craft brewing in Ontario, including: Elora Borealis Pale Ale, SHINE IPA, Pilkington Rye IPA, Three Fields Triple Grain Lager, Lodestar Sour Ale with Plum, and Helles Elora*.
This event includes:
- Welcome and introduction by Jim Murphy (BASc ’95), CEO of Elora Brewing Company
- 60-minute tasting with the brewer of the Elora Brewing Company, Dave Soehner, including tasting tips and background on the beers
- Beer tasting box details:
|Elora Brewing Company Beer Tasting Box *purchased separately|
Six full-size Elora Brewing Company beers plus a great selection of merchandise. Purchase this specially-crafted event beer box for $40 plus tax. The beer box includes the following:
You must be 19+ to order the event beer tasting box.
*Beer types are subject to change based on availability.
Cost: Virtual event is free; Beer box is sold separately for $40 plus tax.
BASc 1995, Chemical Engineering
Chief Executive Officer
Elora Brewing Company
Jim Murphy is a serial entrepreneur, software engineering leader and advocate for hand crafted, locally produced food and beverage. He graduated from Waterloo Engineering in 1995 and spent the next 13 years in tech hot spots from Boston and Texas to New York and the California Bay Area before returning home to Ontario. Jim's companies have spanned technical simulation software and Internet infrastructure to enterprise software and multi-sided marketplaces.
In 2016, Jim sold his company, Boltmade to Shopify to help lead Shopify's Waterloo office. He and his team bolstered the explosive growth of high volume, complex merchants on Shopify e-commerce platform in the years since.
In 2015, Jim and his partners founded the Elora Brewing Company, a craft brewery in the heart of beautiful Elora, Ontario. Today Elora is available at LCBO stores across the province and at select bars and restaurants and of course at the brewery itself!