A cross-appointed Waterloo Engineering professor and three graduate students helped develop a new tool to create more effective, personalized games and marketing campaigns.
Lennart Nacke, a professor of systems design engineering and at the David R. Cheriton School of Computer Science, among other roles, was part of a multidisciplinary research team led by Gustavo Tondello, now an instructional support coordinator at the school, as part of his research for a PhD in computer science.
Karina Arrambide, Giovanni Ribeiro and Andrew Cen – all systems design engineering graduate students – also worked on a traits model and 25-item survey to more easily and accurately evaluate the kinds of games different people will enjoy, as well as determine other preferences.
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