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Tuesday, August 19, 2025

Alum grows online beauty platform for afro-curly hair

A Waterloo-based beauty-tech startup that connects clients with Afro-curly hair to specialized stylists has served more than 1,500 clients and partnered with 150 stylists across Canada. 

BeBlended was co-founded in 2019 by Waterloo Engineering alum Aileen Agada (BASc ’21, MBET ’24) during her undergraduate studies. Agada launched the fast-growing online marketplace after being turned away from 15 salons because stylists lacked the training to work with her hair.