Building a startup, venture, or applied project often means making decisions with incomplete information. This practical working session will help participants identify real market signals before spending months on the wrong customer, pricing, message, or channel.
The session is designed for students, graduate students, founders, startup operators, and project builders interested in entrepreneurship, innovation, commercialization, and applied decision-making. Participants will learn how to recognize common decision traps, separate real market signals from polite feedback, and think more clearly about what to test before building, selling, or scaling further.
The session is led by Vivian Wang, an MBET graduate student at the Conrad School of Entrepreneurship and Business and founder of Growth Partner AI, which was recently recognized as part of Scale Up Canada’s Waterloo 50.